Industry Report · July 2025 to July 2026
Outdoor Activities.
The booking data behind kayaking, climbing, and guided outdoor adventures, and what it means for how you market, price, and staff. From Peek Pro.
from booking to experience. Guests plan more than 2.5 weeks out.
Outdoor trips are planned, not impulsive. Guests book kayak tours, rafting trips, and guided adventures more than 2 weeks out, so early announcements beat last-minute pushes, and you can line up guides and gear before the rush.
Get your calendar live before demand shows up, and time email and social 2 to 3 weeks ahead of the weekends you need to fill. Your bookings 2 weeks out are your staffing forecast.
A $170 group outing, planned weeks ahead.
At $170 a booking for a group of 2 to 3, these are planned outings, not impulse buys. Guests book about 18 days out, and 9 in 10 show up. For the 1 in 10 who cancel, a reschedule beats a refund.
Package for the group: bundle trips with gear rental, photo add-ons, and guided upgrades. Hold a nonrefundable deposit on peak summer weekends. Make self serve rescheduling one tap, so a cancellation turns into a new date instead of a refund.
Cancellation rate. Just 1 in 10 bookings cancels, and self serve rescheduling turns a change of plans into a new date, not a refund.
Average booking value. Gear rental, photo packages, and guided upgrades lift the average cart.
Tickets per booking on average. Guests book for the group, not the seat, so package and price for it.
6 in 10 are visitors, and your biggest spenders.
Nearly 6 in 10 bookings come from tourists, and they outspend locals at $215.98 a booking against $157.45. Your biggest opportunity is the visitor planning a trip to your area, and booking it about 18 days out.
Win visitors where they plan the trip: "things to do near me" search, maps, and geo-targeted social in your region. Retarget inside the roughly 18 day booking window. Then turn every trip into shareable, taggable moments that become your next ad.
Your market is almost entirely domestic.
Where we can measure travel distance, 98.40% of guests are domestic, and just 1.60% come from abroad. The rare overseas guest spends more, but at 1.6% of bookings they are a bonus, not a strategy. Put your budget against the domestic traveler in your region.
Build for the domestic traveler first: regional search, maps, and local social. Do not overspend chasing overseas guests. Keep checkout multi-language and multi-currency so the few who do come convert cleanly.
Booked for summer, packed onto Saturdays.
Two calendars run here. Bookings arrive across the week and build all summer, but the trips themselves land on Saturday and pile into June through August. Market on the booking calendar. Staff on the experience calendar.
Run ads and emails on the buying curve, steady through the week and rising into summer. Staff guides and gear for Saturdays, where trips land even more than bookings do. Open your summer dates early, well ahead of the season.
Bookings spread across the week
Trips pack onto Saturday
Experiences tilt to Friday through Sunday more than bookings do
A summer business: experiences peak in August, and June through August is more than a third of the year
Chart shows when experiences take place (product start date). Bookings run about 19 days ahead but follow the same summer shape, so spend just before each month lands. Trailing 12 months to July 2026.
of bookings made direct on your own site.
55.92% come through your own booking widget and another 22.05% at the counter, so nearly 78% of bookings already run on your own tools. The rest comes through connected resellers. The opportunity is to pull even more of it direct.
Put your first dollar into your own booking flow, SEO, and abandoned booking recovery, and keep a fast counter for walk-ups. Every point you move from a reseller to direct is margin you keep and a guest you own.
The booking software for outdoor activities.
The world's most advanced operating system for kayak tours, rafting trips, canyoning, climbing, and guided adventures, now supercharged by Peek Pro 9. From the first click to the follow up review.
Automate Your Business
Run the day without the paperwork. Guide and staff management, real time availability and manifests, equipment adjustments for every trip, and a mobile app that runs the operation from the put-in or the trailhead.
Maximize Revenue
Drive more revenue with a platform built to sell. A Reseller Hub to manage partner and reseller channels in one place, abandoned booking recovery, add-ons and bundles, Picthrive and Fotoflow photo sales, and dynamic pricing for peak summer weekends.
Protect Gear, Impress Guests
Cover the gear and delight the guest. Digital waivers signed in advance, security deposits and card holds, a customer portal with self serve rescheduling, texting, and Smart Reviews that turn happy guests into your next booking.
"By using Peek we eliminated the stress of paper waivers and wait times, and are able to get our guests out on the water quicker."
Morgan Russano · Crystal River Kayak and Dive Centre"I love Peek's ease of use, all my employees are able to use it from anywhere."
Lady Bird Lake Rentals"The fact that we can use Peek for guided trips, combined with reporting, is great."
Alder Creek Kayak & CanoeTake your business outside
on the platform built for it.
Join Crystal River Kayak, Alder Creek Kayak & Canoe, and outdoor operators everywhere turning these numbers into their growth plan.